- rethink
- rethink re‧think [ˌriːˈθɪŋk] verb rethought PTandPP [-ˈθɔːt ǁ -ˈθɒːt] [intransitive, transitive]to consider a plan or idea again carefully because it might need to be changed:
• If things get worse, the company may have to rethink its strategy.
— rethink [ˈriːθɪŋk] noun [countable] :• a complete rethink of the company's product line
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Ⅰ.rethink UK US /ˌriːˈθɪŋk/ verb [I or T] (rethought, rethought)► to think again about a plan, idea, or system in order to change or improve it: »The company is rethinking its position on homeworkers.
rethink how/what etc. »Retailers are paying more attention to male shoppers, rethinking how their goods are marketed and displayed.
»The agency needs to rethink its strategy.
Ⅱ.rethink UK US /ˈriːθɪŋk/ noun [C, usually singular] (also rethinking [S])► an act of thinking again about a plan, idea, or system in order to change or improve it: »The incident led to a rethink of the department's health and safety policies.
a complete/fundamental/radical rethink »A fundamental rethink on executive pay is needed.
Financial and business terms. 2012.